When someone mentions marketing these days, the words online, social media, digital come to mind, so it is entirely possible that the traditional methods or mediums of advertising can be overlooked. Yet, there’s something timeless and impactful about billboard marketing that continues to draw the attention of businesses across various industries. Billboards are one of the oldest mediums of marketing available to mankind. In this blog, we will explore 11 types of businesses that can significantly benefit from billboard advertising.
1. Restaurants and Fast-Food Chains
Imagine driving down a busy highway, stomach growling, kids asking “are we there yet”, and suddenly, an enormous billboard displays a mouth-watering burger or a delicious pizza. It’s hard to resist the temptation. If you miss this exit, you may not get another opportunity for another 50 kilometers or 30-40 minutes. What do you do? You take the exit and satisfy your hunger. For restaurants and fast-food chains, billboards are the perfect medium to showcase their delectable dishes and direct hungry travellers to their nearest location. I know billboard advertising works from my own experience, where my own restaurant experienced 29.6% growth over a 8 week period, just by advertising on a billboard.
2. Real Estate Agencies
99% of property owners will want to list their property for sale or rent via a reputable agent, with whom they have connected. People will often ask their friends or families to recommend someone successful. And the successful agents are those who have built their brands. They are either agents who have built their brand by either clever marketing or have been in the business for a very long time. So, the question is, what should a relatively newer real estate agents do? Simple, get on a billboard. Billboards are an excellent local medium to amplify the brand presence for real estate agents and agencies. When commuters drive past a massive billboard seeing the name and face of a local agent repeatedly, a trust gets established.
3. Retailers and shopping malls
Whether it’s a seasonal sale, new arrivals, or special offers, billboards can help retailers drive shoppers to their stores. These days the retail sector always have a sale on. Whether its Mother’s Day, Father’s Day, Easter Holidays, Christmas Holidays, Valentines Day, End of Year, you name it, there are more sales than months in the year. To get the message across to consumers retailers must advertise these sales. Whilst digital channels have gained popularity over the last decade, strategically positioned, well designed billboards still command attention. Billboards can be utilised in conjunction with digital channels to draw the traffic to online stores and physical stores.
4. Tourism and Travel Agencies
Beautifully designed billboards can transport viewers to picturesque destinations, enticing them to plan their next vacation. A captivating image of a pristine beach or an iconic landmark can be a powerful motivator for travel enthusiasts. Everyone needs a holiday at some point, so they also need a travel agent at some point. The travel agent that is on top of mind will be the one that will be contacted. How does a travel agent get to be top of mind? The answer is simple, by marketing, marketing, and more marketing, billboards make that easy.
5. Concerts and Events
Event organizers can utilize billboards to announce upcoming local concerts, community fairs, markets, sports events, or festivals. The visual impact of billboards can help build anticipation and excitement among potential attendees. The positioning of these billboards local to where the events are going to be held makes them the best choice of medium for marketing the event. There is no point of exposing people in Melbourne to digital advertisements of a week-end market in North of Sydney. Events that need to be marketed locally are one of the ideal candidates for billboard advertising.
6. Healthcare Providers
Dentists, Chiropractors, Physiotherapists, Podiatrists, and other private practitioners can use billboards to advertise their services to potential customers in their local areas. Creatively designed billboards allow the specialist providers to showcase specialized treatments and highlight the latest medical technologies. This builds trust within the community and ensures that patients think of them when in need. Once again, when seen several times by a commuter a billboard helps build brand recognition and recall. So, when a person needs a healthcare provider, they can think of one instantly.
7. Local Services
Plumbers, Electricians, Roof repairers, gutter repairs, garage repairs, concreters, shed installers to name a few, can all utilise billboards effectively to promote their offerings. The customers to these businesses mostly are from the local area, so billboards are the ideal medium of choice to advertise on. Billboards serve as constant reminders, making homeowners more likely to call when they need assistance. Furthermore, when these businesses advertise in newspapers or magazines, they are sharing the space with many other businesses and the message can get lost in the plethora of options available.
8. Educational Institutions
Education sector is a very lucrative sector and the competition between elite schools to attract and retain top performing students is tight. Some institutions have a heavy focus on arts, some on science and some on sports. Billboards help educational institutions convey this message and attract the right talent. Usually, families will always look for schools closer to home to keep the children’s commute to school short, billboards play an important role in keeping local institutions at top of mind.
9. Automotive Repair and Maintenance Shops
Billboards can remind drivers of the importance of regular vehicle maintenance, such as oil changes or tyre rotations, and direct them to the local automotive shop. They serve as helpful reminders amidst busy schedules. School holidays or the annual Christmas break is when most people will undertake a road trip to get to their favourite campsite or beach. Having a reliable vehicle during these trips is paramount for the safety and comfort of all passengers. Advertising on a billboard locally leading into these peak long distance driving periods is a fantastic way to increase turnover and build brand awareness for automotive businesses.
10. Law Firms and Legal Services
Billboards can be used to feature experienced attorneys, and to advertise specialized legal services. They can also raise awareness about personal injury or legal assistance, driving potential clients to your practice. Larger law firms based in city centres have higher cost of operations, as such have higher fees. Whilst these larger law firms may be more attractive for corporate businesses, customers who want to use a lawyer for personal injury, or to update their will or enduring power of attorney, need conveyancing for property or business, need advice on family law, will prefer to use someone in their local area instead of someone else based in a city centre.
11. Non-profit Organizations
As consumers become more aware of their social responsibilities the number of charitable organisations has increased as well. This means there is more competition for each charitable dollar. As a result, non-profits must market and advertise to stay on top of mind. A well-designed billboard campaign can raise awareness for their causes, promote fundraising campaigns, and announce events. A compelling image and a clear call to action can engage the community, encouraging support and participation. Furthermore, when paired with digital channels, the process to donate can be simplified.
We have just scratched the surface, in-terms of types of businesses who can thrive by using billboard marketing. Any business who can benefit from marketing, can benefit from billboard marketing. Billboard marketing gets your brand seen, gets it top-of-mind, unforgettable and helps with recall. Big Sign Company are experts in billboard marketing. If you would like to see how we can take your business/brand/revenue to the next level, speak to us. Contact us here to start the conversation.
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