Standing Out with Humour: Laine Kidner’s Billboard Grabs Attention on Mt Cotton Road
At Big Sign Company, we know that the best billboard campaigns don’t just get seen—they get remembered. And that’s exactly what Laine Kidner from Bayside Property Agents has achieved with his latest campaign on our Mt Cotton Road billboard in Burbank.
This one’s bold. It’s cheeky. And it’s brilliant.
The Billboard That Makes You Look Twice
Laine’s latest billboard doesn’t just promote his real estate services—it makes you smile as you drive past:
“Out of all the agents we interviewed… we hated Laine THE LEAST.” 😄
It’s a tongue-in-cheek, self-deprecating line that works incredibly well in outdoor advertising. Why? Because it’s authentic, funny, and refreshingly honest—three things people remember.
When most real estate agents are trying to outshine each other with perfection, Laine does something different: he becomes relatable. And in marketing, relatable wins attention.
Why This Campaign Works
- 🚗 Traffic Exposure: Over 21,000 vehicles pass daily on Mt Cotton Road—meaning high-frequency visibility for his brand.
- 🎯 Clever Messaging: Humour grabs attention quickly—vital when you only have 5–7 seconds of commuter dwell time.
- 🧠 High Recall: People don’t just notice this billboard—they remember it. That’s billboard gold.
Billboards for Real Estate Agents That Actually Work
Whether you’re selling property, building a personal brand, or establishing local credibility, billboard advertising gives you consistent, high-impact visibility.
Laine’s campaign proves that real estate marketing doesn’t have to be serious to be effective. It just has to be smart—and strategically placed.
📍 Want Your Real Estate Brand Front and Centre?
At Big Sign Company, we help agents and agencies across Brisbane grow their brand with bold, high-visibility placements in:
- Mt Cotton Road, Burbank
- Logan Road, Eight Mile Plains
- Boundary Road, Coopers Plains
Let us help you get noticed (and remembered).
📞 Call Perminder: 0414 230 919
📧 Email: perminder@bigsigncompany.com.au
Bold. Simple. Effective. Just like Laine’s billboard.
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