At Big Sign Company, we know that the best billboard campaigns don’t just get seen—they get remembered. And that’s exactly what Laine Kidner from Bayside Property Agents has achieved with his latest campaign on our Mt Cotton Road billboard in Burbank.
This one’s bold. It’s cheeky. And it’s brilliant.
Laine’s latest billboard doesn’t just promote his real estate services—it makes you smile as you drive past:
“Out of all the agents we interviewed… we hated Laine THE LEAST.”
It’s a tongue-in-cheek, self-deprecating line that works incredibly well in outdoor advertising. Why? Because it’s authentic, funny, and refreshingly honest—three things people remember.
When most real estate agents are trying to outshine each other with perfection, Laine does something different: he becomes relatable. And in marketing, relatable wins attention.
Whether you're selling property, building a personal brand, or establishing local credibility, billboard advertising gives you consistent, high-impact visibility.
Laine’s campaign proves that real estate marketing doesn’t have to be serious to be effective. It just has to be smart—and strategically placed.
At Big Sign Company, we help agents and agencies across Brisbane grow their brand with bold, high-visibility placements in:
Let us help you get noticed (and remembered).
Call Perminder: 0414 230 919
Email: perminder@bigsigncompany.com.au
Bold. Simple. Effective. Just like Laine's billboard.