At Big Sign Company, we’re strong believers that great billboard advertising isn’t about shouting louder — it’s about showing up consistently, in the right place, with the right message.
That’s why we’re proud to welcome George Hartnett Metropolitan Funerals (GHM Funerals) to our Mt Cotton Road billboard.
This campaign is a perfect example of how local brands can use outdoor advertising to build trust, credibility, and long-term awareness within their community.
Billboards work best when they’re:
Mt Cotton Road is a key arterial route connecting the Redlands to Brisbane, carrying thousands of vehicles daily. That repeated exposure means drivers don’t just see a brand once — they begin to recognise and remember it.
For service-based businesses like funeral providers, where trust and reputation matter deeply, that familiarity is invaluable.
Our Mt Cotton Road billboard locations are designed for high-frequency, high-impact exposure:
This makes it an ideal location for brands that want to stay top of mind rather than rely on short-term, disposable advertising.
One of the biggest mistakes businesses make with outdoor advertising is trying to say too much.
The GHM Funerals campaign is a great example of doing it right:
Drivers only have a few seconds — and this billboard uses those seconds well.
We’re delighted to have GHM Funerals live on Mt Cotton Road and supporting the local community through a strong, respectful, and well-executed outdoor campaign.
This is exactly how billboard advertising should be used:
✔️ Local
✔️ Consistent
✔️ Credible
If you’re a business servicing the Redlands, Brisbane, or surrounding areas, billboard advertising may be one of the most effective ways to:
At Big Sign Company, we specialise exclusively in static billboards that are bold, simple, and effective.
📞 If you’d like to explore availability or discuss whether billboard advertising is right for your business, get in touch — we’d love to have the conversation.