Welcoming GHM Funerals to Our Mt Cotton Road Billboard
At Big Sign Company, we’re strong believers that great billboard advertising isn’t about shouting louder — it’s about showing up consistently, in the right place, with the right message.
That’s why we’re proud to welcome George Hartnett Metropolitan Funerals (GHM Funerals) to our Mt Cotton Road billboard.
This campaign is a perfect example of how local brands can use outdoor advertising to build trust, credibility, and long-term awareness within their community.
The Power of Local Visibility
Billboards work best when they’re:
- Seen every day
- Positioned on commuter routes
- Reinforcing a message that feels relevant and familiar
Mt Cotton Road is a key arterial route connecting the Redlands to Brisbane, carrying thousands of vehicles daily. That repeated exposure means drivers don’t just see a brand once — they begin to recognise and remember it.
For service-based businesses like funeral providers, where trust and reputation matter deeply, that familiarity is invaluable.
Why Mt Cotton Road Works
Our Mt Cotton Road billboard locations are designed for high-frequency, high-impact exposure:
- Strong weekday commuter traffic
- Long dwell times due to traffic flow
- Excellent reach into established residential suburbs
- Clear sightlines for simple, effective messaging
This makes it an ideal location for brands that want to stay top of mind rather than rely on short-term, disposable advertising.
Less Is More With Billboards
One of the biggest mistakes businesses make with outdoor advertising is trying to say too much.
The GHM Funerals campaign is a great example of doing it right:
- A clear message
- A strong local connection
- Clean, professional branding
- Easy-to-remember contact details
Drivers only have a few seconds — and this billboard uses those seconds well.
A Welcome Addition to the Road
We’re delighted to have GHM Funerals live on Mt Cotton Road and supporting the local community through a strong, respectful, and well-executed outdoor campaign.
This is exactly how billboard advertising should be used:
✔️ Local
✔️ Consistent
✔️ Credible
Thinking About Billboard Advertising?
If you’re a business servicing the Redlands, Brisbane, or surrounding areas, billboard advertising may be one of the most effective ways to:
- Build brand awareness
- Reinforce trust
- Stay top of mind with your audience
At Big Sign Company, we specialise exclusively in static billboards that are bold, simple, and effective.
📞 If you’d like to explore availability or discuss whether billboard advertising is right for your business, get in touch — we’d love to have the conversation.
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