At Big Sign Company, we love it when a campaign truly reflects the people behind the business. Our latest install on Mt Cotton Road in Burbank is a perfect example of billboard advertising done right.
We're proud to welcome Ben and Nola Kloppers from RE/MAX Bayside to one of our Mt Cotton Road billboards — and if you've driven past lately, you've probably already seen it.
The Campaign
The headline says it all: "30 Years Married. Still negotiating daily."
After 30 years of marriage and 24 years in real estate, Ben and Nola have built a business on trust, experience, and a genuine connection with their community. This campaign captures exactly that — with humour, authenticity, and a personality that sticks in your mind long after you've driven past.
That's what great billboard advertising does. It doesn't just promote a service — it creates a connection.
The Location
Mt Cotton Road is one of Brisbane's key southern corridors, linking the city to the Redlands. With approximately 21,000 vehicles carrying 25,000+ people travelling this road every single day, it's one of the most powerful locations in our portfolio for building consistent brand awareness.
A 6 x 3 metre static billboard on this corridor means your message is working for you 24 hours a day, 7 days a week — no algorithms, no ad spend, no click-through rates to worry about. Just your brand, big and bold, in front of the right audience every single day.
Why Billboard Advertising Works
Ben and Nola's campaign is a great reminder that the best billboard advertising is simple, memorable, and human. At Big Sign Company, we work with our clients to craft messaging that cuts through — because when you've got seconds to make an impression on a driver, every word counts.
Whether you're a real estate agent, a local business, or a well-known brand, a strategically placed billboard in Brisbane's southern corridor puts you front of mind at exactly the right moment.
Want to Get Your Business on a Billboard?
We currently have availability on our Mt Cotton Road billboards. If you'd like to find out how billboard advertising can work for your business, get in touch with Perminder today.
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